47. In which year was the official Olympic anthem first performed in the Olympic Games?
(A)1924
(B)1958
(C) 1960
(D) 1992

41. What is the main idea of the passage? (A)Crowd-culture is the subculture developed exclusively for new forms of entertainment. (B)Fusing in crowd-cultural branding creates a new synergy for social media branding. (C) Traditional branding efforts can be more effective as long as they are digitalized. (D) Social media have become a disruptive force for traditional media.

42. According to the passage, which of the following is NOT true? (A)Social media provide the platform for businesses to build digital relationships with their customers. (B)Crowd-culture developments transform how branding works. (C) Digital crowds form their exclusive cultures, aiming to destroy the old business world. (D) Businesses find it hard to compete with the level of creativity and entertainment that crowd-culture creates.

43. The word lingua franca in the first paragraph is closest in meaning to ___________. (A)important source (B)common language (C) crucial technique (D) branding stickiness

44. According to the passage, which of the following branding strategy is mostly recommended? (A)Launching more branding campaigns. (B)Targeting at loyal customers. (C) Promoting cultural diversity through new digital techniques. (D) Making branding relevant to crowd-culture phenomena.

45. According to the passage, what can be most possibly inferred? (A)Businesses may continue experiencing failures without taking into account internet crowd-culture. (B)Crowd-culture can be a fad, but it is not worth too much attention or investment. (C) Social media are now facing a new wave of restructuring and consolidation. (D) Businesses can regain their momentum by hiring social media experts to work out a new model.

46. What is the best title for the passage? (A)Anthems in the Olympic Games. (B)Olympic poets, musicians, and composers. (C) The establishment of legal Olympic charter. (D) International political relations in the Olympic Games.

48. Why was Michael Spisak’s work not adopted as the official Olympic anthem? (A)Spisak wanted to charge a large amount. (B)The lyrics were translated and not understood. (C) The tone was too modern to be accepted at that time. (D) Spisak could not settle a lawsuit with Pindar on intellectual property.

49. Which of the following is true about the Samaras/Palamas anthem? (A)The song was completed and first sung in 1954. (B)It was popular for a few decades between 1896 and 1958. (C) The song became an asset of the royal families in Rome and Athens. (D) Using it as the official anthem was approved by all in an IOC meeting.

50. Which of the following is true about national anthems of participants in the Olympic Games? (A)These played national anthems are shorter than the Olympic anthem. (B)“Ode to Joy” has been the most popular national anthem in the Olympics. (C) The national anthems sung in the Olympics must be the original full versions. (D) All participating athletes sing their own national anthems in the award ceremonies.

1. ___________ of material goods is an essential part of market activities. When the economy is strong, people are more willing to make purchases. (A)Definition (B)Interaction (C) Consumption (D) Persuasion

115年 - 115 合作金庫商業銀行_新進人員甄試試題：英文#134906

114年 - 114 臺灣銀行_現職工員改僱助理辦事員甄試試題_助理辦事員：英文#133807

114年 - 114 臺灣土地銀行_五職等／一般金融人員、證券營業員、 法務人員、 檔案管理人員、 護理人員、 六職等／不動產法務人員、 高資產財管業務企劃人員、 不動產專業人員、 七職等／機電工程人員、 海外分行資訊人員、 電子金融業務人員(一)、 電子金融業務人員(二)：英文#133466

114年 - 114 臺灣銀行_新進人員甄試試題_5 職等/客服人員/採購人員/一般金融人員(一)：英文#131320#132636

114年 - 114-2 臺灣銀行_新進人員甄試試題_6 職等/建築工程規劃人員、5 職等/客服人員/採購人員/一般金融人員(一)：英文#131320

114年 - 114 兆豐銀行_新進行員甄選試題_高級辦事員(八職等)、辦事員(六職等)、辦事員(六職等)-身心障礙組：英文#127115

114年 - 114 合作金庫商業銀行_新進人員甄試試題_一般金融人員：英文#126752

114年 - 114 彰化銀行_新進人員甄試試題_一般行員：英文#126440

113年 - 113-2 第一銀行_新進人員甄試試題 _共同科目：英文#123738

113年 - 113 臺灣土地銀行_新進人員甄試試題 _共同科目：英文#123630