54. Dr. Krugman believes that when we stop noticing ads, we begin to .
(A)like them
(B)be on guard against them
(C)accept them
(D)dislike them

50.He grew more and more absorbed in his work, he almost forgot his meals. (A)that to such an extent (B)to an extent such that (C)to such an extent (D)such that to an extent 得分 评卷人 Part III Reading Comprehension (40 points) Directions: There are 4 passages in this part. Each passage is followed by some questions or incomplete statements. For each of them there are 4 choices marked ABC and DYou should decide on the best choice, and write it in the brackets “”. Passage 1 Advertising follows us everywhere. Whenever we turn on the television, listen to the radio or open a newspaper or magazine, we are bombarded with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover the advantages. They exist to make us want what they are selling. Strangely, the more we are exposed to advertising, the less we notice it. We get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But do that mean that we are no longer affected by them? One advertising expert believes that the special power of advertising lies in the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses. A market analyst says that all advertising, no matter how innocent, is misleading in some way. When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.

51. Ads exist to make people want . (A)a new type of orange juice (B)X-brand jeans (C)to watch the latest film (D)what they advertise

52. The more we see ads, the less we . (A)pay attention to them (B)feel tired of them (C)neglect them (D)put up with them

53. Although we may think we are not affected by them, Dr. Krugman believes that advertisements affect . (A)all of us (B)most of us (C)some of us (D)a few individuals

55. When asked about the power of ads, most people agree that ads are ineffective on . (A)individuals (B)masses (C)others (D)them Passage 2 Like most people, I was brought up to look upon life as a process of getting. It was not until in my late thirties that I made this important discovery: giving away makes life so much more exciting. You need not worry if you lack money. This is how I experimented with giving away. If an idea for improving the window display of a neighborhood store flashes to me, I step in and make the suggestion to the storekeeper. One discovery I made about giving away is that it is almost impossible to give away anything in this world without getting something back, though the return often comes in an unexpected form. One Sunday morning the local post office delivered an important special delivery letter to my home, though it was addressed to me at my office. I wrote the postmaster a note of appreciation. More than a year later I needed a post office box for a new business I was starting. I was told at the window that there were no boxes left, and that my name would have to go on a long waiting list. AI was about to leave, the postmaster appeared in the doorway. He had overheard our conversation. “Wasn’t it you that wrote us that letter a year ago about delivering a special delivery to your home?” I said yes. “Well, you certainly are going to have a box in this post office if we have to make one for you. You don’t know what a letter like that means to us. We usually get nothing but complaints.”

56. From the passage, we understand that . (A) the author did not understand the importance of giving until he was in late thirties (B)the author was like most people who were mostly receivers rather than givers (C) the author received the same education as most people during his childhood (D) the author liked most people as they looked upon life as a process of getting

57. According to the author . (A) giving means you will lack money (B)the excitement of giving can bring you money (C) you don’t have to be rich in order to give (D) when you give away money, you will be rich

58.The author wrote a note of appreciation to the post office because . (A) he knew what such a note would mean to the post office. (B) he had discovered giving-away made life all the more exciting. (C) he believed he would get something back by doing so. (D) the postman delivered an important letter in time.

59. When the author needed a post office box, . (A) he had to put his name on a waiting list (B)he wrote the postmaster a note of appreciation (C) many people had applied for post-office boxes before him (D)he asked the postmaster to make one for him

60. In reply to the postmaster’s question, the author said . (A) it was the special delivery (B)it was the post-office box (C) it was the note of appreciation he wrote (D)it was he who wrote him a letter a year ago Passage 3 Generations of Americans have been brought up to believe that a good breakfast is one of life’s essentials. Eating breakfast at the start of the day, we have all been told, is as necessary as putting gasoline in the family car before starting a trip. But for many people the thought of food first thing in the morning is by no means a pleasure. So despite all the efforts, they still take no breakfast. Between 1977 and 1983, the latest years for which figures are available, the number of people who didn’t have breakfast increased by 33 percent ―from 8.8 million to 11.7 million ―according to the Chicago-based Market Research Corporation of America. For those who feel pain or guilt about not eating breakfast, however, there is some good news. Several studies in the last few years indicate that, for adults especially, there may be nothing wrong with omitting breakfast. “Going without breakfast does not affect performance.” Said Arnold EBender, the former professor of nutrition at Queen Elizabeth College in London. “nor does giving people breakfast improve performance.” Scientific evidence linking breakfast to better health or better performance is surprisingly inadequate, and most of the recent work involves children, not adults. “The literature,”says one researcher, Dr. Ernesto Pollitt at the University of Texas, “is poor”.