107年 - [無官方正解]107-4 全國各級農會_聘任職員統一考試_新進九職等以下：行銷管理#105416

科目：農會◆行銷管理 | 年份：107年 | 選擇題數：10 | 申論題數：5

試卷資訊

所屬科目：農會◆行銷管理

選擇題 (10)

1. The traditional view of marketing is that the firm makes something and then sells it.(A)O(B)X

2. One key to customer retention is customer satisfaction.(A)O(B)X

3. An example of a subculture would be a person’s geographic region.(A)O(B)X

4. Companies following a market specialization strategy offer one product to as many markets as possible.(A)O(B)X

5. Personalizing marketing is based on the fact that all customers are identical in several ways.(A)O(B)X

1. ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. (A) Marketing intelligence (B) MIS (marketing information system) (C) Marketing research (D) Marketing management

2. The aim of customer relationship management (CRM) is to produce high customer ________. (A) value (B) loyalty (C) profitability (D) satisfaction

3. ________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world. (A) Consumption (B) Perception (C) Personality (D) Discrimination

4. The demand for business goods is ultimately derived from the demand for ________. (A) consumer goods (B) raw materials (C) business solutions (D) e-commerce

5. When a firm uses an established brand to introduce a new product, it is called a________. (A) brand value (B) brand posture (C) brand mix (D) brand extension

申論題 (5)

1. STP

2. SWOT Analysis

3. Brand Equity

4. Product Life Cycle

5. Marketing Mix (4Ps)