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110年 - 110長庚大學_碩士班招生考試_商管專業學院碩士學位學程︰英文#101746

科目：研究所、轉學考(插大)、學士後-英文 | 年份：110年 | 選擇題數：25 | 申論題數：6

試卷資訊

所屬科目：研究所、轉學考(插大)、學士後-英文

選擇題 (25)

1. Investment ______can be defined as the probability of occurrence of losses relative to the expected return on investment. (A) venture(B)pleasure (C) risk (D) safety
2. Apple Inc. makes premium products and sells them for a premium price at a significant markup. This business allows the company to create a considerable ______of more than 100 billion US dollars. (A) loss (B) profit (C) advance (D) vantage
3. Global warming has been a hot ______and dragged more and more people's attention. (A) finance (B) campaign (C) principle (D) issue
4. Facebook may enter the smartwatch market and ______with Apple. (A)compete (B) race (C) argue (D) confirm
5. These results______ that the presentation of an AR character affected the behavior of children. (A) intimate (B) expect (C)imply(D) apply
6. The messages sent by the successful managers ______the importance of careful attention to customers and employees' needs. (B) input (A) stress (C) exceed (D) influence
7. Customers ______to purchase goods or services which match their needs. (A) disciple (B) connect (C) tend (D) tent
8. Finance researchers are interested in the ______of firm strategies and decisions on investor expectations. (A) induction (B) reflection (C) impact (D) collection
9. There are first-mover advantages from getting market share early. Conversely, later entrants face an entry______ because they lack market share. (A) destruction (B) barrier (C) shield (D) demonstration
10. If prices fully______ past information and future expectations, the stock's current returns would not be related to its past earnings. (A) reflect (B) have (C) influence (D)book
11. Usually, there is a disconnection between the concepts ______in class and the rules-of-thumb followed in practice. (A) played (B) established (C) created (D) introduced
12. We______ those consumers' purchase behaviors to be affected by advertising. (A) reply (B) assume (C) carry (D) charge
13. Many products may be similar to the______ that consumers cannot tell the difference. (A) extent (B) area (C) location (D) place
14. The ______of Google Glass is due to wrong marketing strategies and the lack of clarity on why this product exists. (A) need (B)crash (D) success (C) failure
15. For ______, airlines and hotels are well suited for loyalty programs because their services are hard to be differentiated. (A) instance (B) reason (C) case (D) fun
16. This survey was______ among 20,000 international tourists at ten southeast Asia airports. (A) made (B) collected (C) directed (D) conducted
17. Further research should ______whether cash or a gift is more effective as an incentive. (A) develop (B) investigate (C) do (D) find
18. TSMC is the world's most valuable semiconductor______ (A) inventor (B) founder (C) salesperson (D) manufa
19. Consumer's product preference or purchase ______ is usually measured in a survey of new product design. (A) intention (B) direction (C) willing (D) perspective
20. He tested ______for COVID-19 but had no symptoms. (A) plus (B) sunny (D) negative (C) positive
21. We will suggest one______ to this problem in the next chapter. (A) way (B) explanation (C) solution (D) probability
22. The key______ of our study is that it provides a complete picture for understanding the Taiwan market. (A) presentation (B) contribution (C) donation (D) confidence
23. We ask respondents to______ their average monthly purchases at a convenience store. (A) attribute (B) think (C) expect (D) estimate
24. The COVID-19 pandemic has led to a severe global economic crisis, which has caused a______ in some nations. (A) recession (B) reflection (C) retention (D) section
25. In this experiment, we control other______ variables to ensure that external factors do not influence the measured effect. (A) revenue (B) dependent (C) result (D) relevant

申論題 (6)

26. The Covid-19 pandemic is the latest challenge for retailers.
______________________________________________________
27. The stores on the street have been under pressure for some time as more people opt for the convenience of shopping online.
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28. Retailers have also struggled in the face of increasing competition.
______________________________________________________
29. Lockdowns, social distancing regulations, and falling consumer confidence have made the situation worse, with many retailers closing stores.
______________________________________________________
30. The fall in revenue has pushed many firms into a financial crisis.
______________________________________________________
31. At the same time, consumers confined indoors were forced to use online shopping for most items.
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