98年 - 98 高等考試_三級_新聞（選試英文）、新聞（選試日文）：新聞英文#34817

科目：新聞英文 | 年份：98年 | 選擇題數：0 | 申論題數：12

試卷資訊

所屬科目：新聞英文

選擇題 (0)

申論題 (12)

⑴ Creative Commons

⑵ Set Top Box

⑶ Wikipedia

⑷ Enterovirus

⑸ Digital Video Broadcasting

⑹臺灣公廣集團

⑺三聚氰胺

⑻國家通訊傳播委員會

⑼節能減碳

⑽黑面琵鷺

二、Translate the following paragraphs into Chinese. Be sure to translate everything given. （30 分） We remain a young nation, but in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness. In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less. It has not been the path for the faint-hearted, for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things--some celebrated, but more often men and women obscure in their labor--who have carried us up the long, rugged path towards prosperity and freedom.

三、Translate the following paragraphs into English.（40 分）當媒體成為商品，以獲利為依歸後，爭取收視率與廣告收益成為媒體經營的最高指標。傳統上，電視台節目慣常以年齡族群作為市場區隔的主軸，例如偶像劇鎖定年輕人，本土劇爭取中年以上觀眾群，但是新聞節目如何區隔呢？新聞媒體發現，意識形態是區隔收視市場的主要利器，因此在搶攻收視率的前提下，新聞媒體便不顧媒體為何物，以各據立場的意識形態爭取觀眾，致使挺藍觀眾看某些台，挺綠觀眾看另些台，種下撕裂臺灣的禍因。至此對抗的政治意識形態便隨著媒體搶佔市場的惡質策略而擴散，結果是意識形態愈發對立，這在選舉期間達到極致，而在選後繼續撕裂臺灣，而任由媒體撕裂臺灣的結果，最大的輸家是臺灣社會與人民，而最大的贏家則是因收視率不斷飆高，廣告收益滿滿的新聞媒體。