18. What does it mean by “online shoppers notoriously fickle” in the third paragraph?
(A) Customers who shop online are critical and cynical.
(B) People who shop online do not have strong brand commitment.
(C)Online shoppers are loyal shoppers and big spenders.
(D) Those who purchase online want to save as much time as possible.

11. Which of the following is the main idea of the passage above? (A) Researchers always need to complete their research. (B) People’s behavior of completion can be used to promote sales. (C)Businesses should sell more products to customers by promotion. (D) Product packaging aims to attract customers’ attention.

12. Which of the following about the online experiment is TRUE? (A) It found that customers can be driven by a sense of completion when making purchases. (B) It discovered that a traditional six-pack beer product can have a slow turnover. (C)It used bottles of different beer brands to test customers’ preference for product packaging. (D) It stated that purchasing more than what is really needed is a waste of resources.

13. Which of the following is closest in meaning to the underlined word “harness”? (A) abandon (B) calculate (C)manage (D) barge

14. According to the passage, people generally feel the need to _________________. (A) start a collection (B) purchase as much as possible (C)finish the to-do list (D) get the best discount

15. What can be inferred from the passage? (A) Businesses should consider packaging their products as a set. (B) Businesses should lower prices by selling a set. (C)Customers should learn to buy more. (D) Customers should ask companies to design different products.

16. What is the passage mainly about? (A) Focusing on distribution to guarantee on-time delivery. (B) Making online shopping carts as large as possible. (C)Using the right technology to improve online shopping experiences. (D) Encouraging customers to create new accounts.

17. According to the passage, which of the following about e-commerce is NOT true? (A) Online businesses need to deliver human and personal touch experiences. (B) E-commerce is now faced with a quandary of brand consolidation. (C)Feelings of affinity with online brands is one element that can sustain online businesses. (D) Exceptional user experience lies in online discounts.

19. According to the passage, which of the following is a factor that makes e-commerce prosperous? (A) Secure payment options. (B) Promotions and discounts. (C)Quantity purchases. (D) Custom-made products.

20. According to the passage, what do experts recommend? (A) Making the shopping site visible is the most important. (B) Creating as sophisticated shopping experiences as possible is essential. (C)Online businesses need to create humanized shopping experiences. (D) Online companies should develop more technology-driven products.

35. Which of the following is true about the origin of the Frisbee?(A) It’s history dates back to ancient Greece.(B) It began with a fun toss of a pizza box between friends.(C) It started as a casual game but ended up as a business idea.(D) It was invented by college students throwing around a pie tin.

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