阿摩線上測驗
47 According to the passage, what is NOT a characteristic of students?
(A) Establishing their social lives on mobile phones.
(B) Valuing brands that are ethical.
(C) Concerning their student loans.
(D) Prioritizing world peace.
統計： A(59), B(74), C(167), D(716), E(0) #1625149
詳解 (共 5 筆)
The student market in the UK is estimated估計 to be worth £13 billion of spending power採購能力in a year.
It is a market no company should ignore. Marketers are desperate非常的 to get students’ attention before they turn into high-earning graduates.
But students are hard to reach and cynical憤世嫉俗. How can brands target them? Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical道德、倫理, but worry more about how they are going to pay off their debt欠款 than world peace.
To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer製造商) introduced live music at train station. Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses.
The company recruits招聘 teams of students and gives them a Red Bull car, which has a fridge冰箱.
The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost提高.
“It’s extremely important that it is a student doing this and not a company sales rep銷售代表,” says the company’s consumer manager who runs the scheme方案.
“You need to have an approach that doesn’t look like a sales pitch商品宣傳、推銷行話.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff外勤工作人員”.
They ask them for help when planning an event at their university.
Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
According to the passage, what is NOT a characteristic特點 of students?
(A) Establishing their social lives on mobile phones.
(B) Valuing珍視 brands that are ethical.
(C) Concerning their student loans.
(D) Prioritizing優先次序 world peace.
