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78.
(A)with
(B) under
(C) on
(D) through

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1. Television is an attractive advertising medium in that ________. (A)it has large audiences (B) it appeals to housewives (C) it helps build up a company’s reputation (D) it is affordable to most advertisers

2. With the increase in the number of TV channels, ________. (A)the cost of TV advertising has decreased (B) the number of TV viewers has increased (C) advertisers’ interest in other media has decreased (D) the number of TV ads people can see has increased

3. Compare with television, newspapers as an advertising medium _______. (A)earn a larger annual ad revenue (B) convey more detailed messages (C) use more production techniques (D) get messages out more effectively

4. Advertising on radio continues to grow because _______. (A)more local radio stations have been set up (B) modern technology makes it more entertaining (C) it provides easy access to consumers (D) it has been revolutionized by Internet radio

5. Magazines are seen by advertisers as an efficient way to _______. (A)reach target audiences (B) appeal to educated people (C) attract diverse audiences (D) convey all kinds of messages

6. Out-of-home advertising has become more effective because _______. (A)billboards can be replaced within two hours (B) consumers travel more now than ever before (C) such ads have been made much more attractive (D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are ________. (A)quick to update (B) pleasant to look at (C) easy to remember (D) convenient to access

57. What is said about global warming in the first paragraph? (A)It may not prove an environmental crisis at all. (B) It is an issue requiring world wide commitments. (C) Serious steps have been taken to avoid or stop it. (D) Very little will be done to bring it under control.

58. According to the author’s understanding, what is Al Gore’s view on global warming? (A)It is a reality both people and politicians are unaware of. (B) It is a phenomenon that causes us many inconveniences. (C) It is a problem that can be solved once it is recognized. (D) It is an area we actually have little knowledge about.

59. Green house emissions will more than double by 2050 because of _______. (A)economic growth (B) the widening gap between the rich and poor (C) wasteful use of energy (D) the rapid advances of science and technology

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