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110年 - 110 國立中山大學_碩士暨碩士專班招生考試_行銷傳播所/甲組:傳播理論與實務#104392
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(3)及其所引發的負面效果(10%)
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(1)請說明何謂「媒介化」(mediatization)10%)
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(2)請舉例說明何「政治的媒介化」(10%)
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(1)請說明「後真相」(posttruth)時代所具有的特色為何?(10%)
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(2)與新媒體科技得發展有何關連性?(10%)
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(1) Define the concept and characteristics of Internet memes. (5%)
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(2) Use at least two communication theories to explain how Internet memes may shape the mindsets, behaviors, and actions of social groups in contemporary society. (15%)
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(1) What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)
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(2) Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person? (10%)
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(3) What are the factors that may affect customers' purchase intentions when disclosing chatbot dentity before the machine-customer conversations? (10%)
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相關試卷
110年 - 110 國立中山大學_碩士暨碩士專班招生考試_行銷傳播所/甲組:傳播理論與實務#104392
110年 · #104392
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