申論題內容
⑵ Subject : CNN, CBS once again test waters over joining forces(20 分)
CNN and CBS News have romanced each other off and on for more than a decade, and
they are checking again to see if the time is right for a serious business relationship.
Talks aimed at joining forces have foundered in the past due to questions of editorial
control and complex labor issues. But the gloomy financial outlook for broadcast
network news and CNN's need to kick-start its domestic network's ratings gives
executives at both organizations a greater incentive to overcome the problems. Jeff
Bewkes, chairman of CNN parent Time Warner Inc., said Wednesday that “it's no
secret” that CNN talks with broadcast networks and suggested they need CNN more
than CNN needs them. “There is a lot of fiscal strength at CNN that essentially puts us
in a pretty good position offering a solution to the cost problems and profit squeeze that
go on in network news,” he said during a conference call with investors. He said it's
entirely possible that CNN and a broadcast partner can come to an agreement.