申論題

2. Digital technologies have unleashed a new era of smart, connected products, which combine hardware, software, data, sensors, and connectivity in myriad ways. The Apple Watch NikePlus is one of such products. Please illustrate how the Apple Watch NikePlus operates to link a variety of devices, networks, data, and services together. (10%) Take Nike, please describe how this product has influenced the company's competitive forces and competitive advantage. (10%)