28. Public health messaging aims to change behavior at a population level, but it must avoid oversimplifying risk. If messages are alarmist, audiences may become desensitized or distrustful; if messages are too reassuring, people may underestimate danger. ______ During outbreaks, uncertainty is inevitable, yet communicators can build trust by explaining what is known, what is unknown, and what actions are recommended.
(A) A balanced message should be accurate, actionable, and transparent about limitations.
(B) A balanced message should always promise zero risk.
(C) A balanced message should avoid mentioning evidence.
(D) A balanced message should replace scientific terms with jokes.
(E) A balanced message should be delivered only to physicians.