108年 - 108 臺灣港務股份有限公司新進從業人員甄試_行銷外語(英語)：行銷管理實務#83163

科目：港務局◆行銷管理實務 | 年份：108年 | 選擇題數：0 | 申論題數：9

試卷資訊

所屬科目：港務局◆行銷管理實務

選擇題 (0)

申論題 (9)

1 Parasuraman, Zeithaml, and Berry 認為服務與品質間存在著五個落差，請分別說明之，並以餐廳為例加以說明。

(一)何謂大數據行銷?

(二)為何會有大數據行銷會顛覆傳統行銷這種說法？

(三)你是否同意這種說法？

3 In an increasingly connected, highly competitive global marketplace, government officials, and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision makers. What is the term for this concept?(10 分) and what is the position of government officials and marketers?(15 分) 【請以英文作答，未以英文作答者，不予計分】

4 (一)To be useful, market segments must rate favorably on five key criteria. What are those criteria? 【請以英文作答，未以英文作答者，不予計分】

(二)What are the five stages of the consumer buying process? 【請以英文作答，未以英文作答者，不予計分】

(三)Explain the concepts of product line width, length, depth, and consistency. 【請以英文作答，未以英文作答者，不予計分】

(四)Explain the differences between a vertical marketing system (VMS) and a conventional marketing system? 【請以英文作答，未以英文作答者，不予計分】