28.(A) IKEA created products that were nicely designed, but no necessarily particularly durable. (B) IKEA lets consumers purchase their furniture in pieces and assemble it themselves. (C) With its elaborate showroom and cafeteria, IKEA has become a unique destination for shoppers. (D) The products are clean with simple aesthetic and whimsical names. (E) IKEA’s forward-thinking strategy made it the top furniture seller in the world.