(a) Scrum 方法包含三個主要角色:Scrum Master、Produt Owner、Team。說明 這三個角色的主要職責與工作.(7%)

(a) Please identify what business processes need to be substantially revised/enhanced or what new business processes need to be developed, when a sharing economy platform plans to move from non-money-based to money- based.(13%)

(b) The movement from non-money-based to money-based should also trigger discussions of whether the IT strategy of the platform needs to be adjusted. What recommendations will you suggest to the sharing economy platform about its IT strategy when the sharing economy platform plans to move from non- money-based to money-based? (13%)

(a) In a digital market, will information asymmetry between consu umers and suppliers be reduced or intensified? What are the business implications of such change of infornation asymmetry (either reduction or intensifying) in digital markets? (12%)

(b) Some research studies indicate that "in a digital market, the switching cost (i.e..the cost of switching from one supplier to another supplier) of consumers can either be increased or be decreased, depending on the nature of the product or service being sold." Please identify the characteristics of products/services that will have higher consumers' switching costs in the digital markets than in the traditional markets. Please also identify the characteristics of products/services whose consumers' switching costs will decrease when these products/services are sold in digital markets. (12%)

(b)說明Scrum中每日站立會議的執行方式。(6%)

(c)什麼是SprintBacklog?Sprint Backlog 如何建立與管理?(6%)

(d)什麼是BurnDown Chart?Burn Down Chart 如何建立與管理?提供一个典型 的Bumn Down Chart的圖。(6%))

(a)除了現有的資訊系統(如電子收費系統)的資料之外,還有什麼樣的資料可 以幫助我們預測未來一至七天高速公路的塞車状態?(5%)

(b)如何透過資訊系統的建置與署以收集這類的資料?(5%)

(c)新收集的資料如何幫助我們預測未來一至七天的塞車状態?(5%)