(d)什麼是BurnDown Chart?Burn Down Chart 如何建立與管理?提供一个典型 的Bumn Down Chart的圖。(6%))

(b) Some research studies indicate that "in a digital market, the switching cost (i.e..the cost of switching from one supplier to another supplier) of consumers can either be increased or be decreased, depending on the nature of the product or service being sold." Please identify the characteristics of products/services that will have higher consumers' switching costs in the digital markets than in the traditional markets. Please also identify the characteristics of products/services whose consumers' switching costs will decrease when these products/services are sold in digital markets. (12%)

(a) Scrum 方法包含三個主要角色:Scrum Master、Produt Owner、Team。說明 這三個角色的主要職責與工作.(7%)

(b)說明Scrum中每日站立會議的執行方式。(6%)

(c)什麼是SprintBacklog?Sprint Backlog 如何建立與管理?(6%)

(a)除了現有的資訊系統(如電子收費系統)的資料之外,還有什麼樣的資料可 以幫助我們預測未來一至七天高速公路的塞車状態?(5%)

(b)如何透過資訊系統的建置與署以收集這類的資料?(5%)

(c)新收集的資料如何幫助我們預測未來一至七天的塞車状態?(5%)

(d)這個系統的主要Actor與Use Case 有哪些?(5%)

(e)繪製這個系統的UseCaseDiagram。(5%)

1. Consider a market in which there are two firms. Marginal costs for both firms are constant and equal to $4. While both firms are free to choose their respective advertising levels, A1, and A2, government regulation forces both firms to sell the product for $5 per nit. The demand curves for the two firms are given by: For both firms, the total cost of producing A units of advertising is A2 (that is, A squared). Find the Nash equilibrium levels of advertising, A1, and A2.(20%)