申論題

The COVID-19 pandemic has severely affected the tourism industry worldwide, as many countries imposed travel restrictions and lockdowns to prevent the spread of the virus. However, as the situation gradually improved, some countries have eased their travel policies to stimulate economic recovery and restore normalcy. Taiwan is one of the countries that has successfully contained the outbreak and has implemented various measures to encourage domestic tourism.

One of the measures that Taiwan has taken is to launch a travel subsidy program, which provides vouchers or discounts for accommodation, transportation, food and attractions to eligible travelers. The program aims to boost consumer spending and support the tourism sector, especially the small and medium-sized enterprises that have suffered from the loss of income. According to the Tourism Bureau, the program has benefited more than 10 million travelers and generated more than 40 billion New Taiwan dollars in revenue since July 2020.

Another measure that Taiwan has taken is to promote local cultural and ecological tourism, which showcases the diversity and uniqueness of Taiwan's natural and cultural heritage. The government has invested in improving the infrastructure and facilities of various scenic spots, such as national parks, historical sites, indigenous villages and ecological reserves. The government has also organized festivals and events to attract visitors and raise awareness of the local culture and environment. For example, the Taiwan Lantern Festival, which was held in Hsinchu in February 2021, featured a combination of traditional and modern elements, such as lanterns, drones, light shows and fireworks.

These measures have been effective in reviving tourism in Taiwan, as they have increased the domestic demand and supply of tourism services and products. They have also enhanced the quality and diversity of tourism experiences and fostered a sense of pride and appreciation for Taiwan's culture and nature. However, there are also some challenges and limitations that need to be addressed, such as ensuring the health and safety of travelers and residents, balancing the environmental and social impacts of tourism development, and maintaining the competitiveness and sustainability of the tourism industry in the long term.