第四題： （一）去年 11 月，在洛杉磯附近的一家商場裡，一群時尚達人、社交媒體網紅應邀在此參加義大利設 計新銳布魯諾·帕雷西（Bruno Palessi）的同名品牌鞋發表會。在眾多時尚達人花費數百美元購 買他們以為的時尚名鞋後才發現被耍了，因為這只不過是個行銷手法。美國平價連鎖鞋店 Payless ShoeSource 上演了這項行銷大戲，來讓它最新推出的平價設計鞋款成為吸睛的焦點。【5 分】

Last November, in a shopping mall near Los Angeles, a group of fashionistas and social media celebrities were invited to participate in the presentation of the brand's shoes that had the same name as the new Italian designer Bruno Palessi. After many fashionistas spent hundreds of dollars to buy fashion and famous shoes that they thought, they found thay were being tricked just for a marketing technique. American affordable shoe chain Payless ShoeSource staged this marketing drama to make its latest affordable design shoes attract everyone's attention.