題目四: 請依據學者Christensen & Raynor於2003年提出「以維持性創新(sustaining innovation)鞏固既有市場」「以破壞性創新(disruptive innovation)包圍低階市場」,及「以破壞性創新(disruptive innovation)包圍新市場」之三種創新事業策略,分析產品性能、目標顧客、與流程/成本結構三層面之內涵。

三、英文寫作【50 分】 In recent years, the food industry in Taiwan and many other countries across the world is no stranger to food fraud. Many cases of food fraud have resulted in actual and potential threats to public health. The repercussions could spiral from consumers’ loss of confidence in food manufacturing into the catastrophic damage in the country’s economy. According to the FDA, the US Food and Drug Administration, food fraud is usually economically motivated adulteration, defined as “fraudulent, intentional substitution or addition of a substance in a product for the purpose of increasing the apparent value of the product or reducing the cost of its production.” Consider the several recent food fraud scandals in Taiwan: Discuss the accountabilities of different parties in the chain of food industry, including manufacturers, distributors, consumers and probably most importantly the government authorizes. Provide tenable solutions and safeguard measures to deter food fraud.

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