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110年 - 110 國立中山大學_碩士暨碩士專班招生考試_企管系企管甲班/甲、乙、丙組選考:管理學#104458

科目：研究所、轉學考(插大)-管理學 | 年份：110年 | 選擇題數：28 | 申論題數：4

試卷資訊

所屬科目：研究所、轉學考(插大)-管理學

選擇題 (28)

1. Giant Bikes has 15 different bicycle models that can be created in over 1 million combinations. Each combination is designed to fit the needs of a specific customer. Therefore, the customer chooses the model, size, color, and design they want. An analysis of this company's operation would indicate that it uses (A) lean manufacturing. (B)mass customization. (C)continuous production. (D) flexible production
2.Given that measuring a firm's financial health is important to its survival, which of the following strategies is good advice for a person just starting a business? (A) Select an accounting system that helps you make decisions, and helps you report information to others outside your firm. (B)Accounting systems used by big business are not suitable for small businesses. (C)All transactions are important. Separating transactions only serves to create a perception that some transactions are of lesser importance than others. (D) Create a method for keeping your books that makes sense to you. Outside agencies such as creditors and suppliers will not evaluate you by the way you keep books.
3.According to Maslow's Hierarchy of Needs theory, which of the following would be an issue that requires the fulfillment of a lower-order need? (A) The need for a promotion at work. (B)The need to locate your business in an area with a low crime rate. (C)The need for a challenging project at work. (D) The need for a mentor to help you ascend within the company.
4. Ofthe following, which is NOT thought to be an advantage of teams within an organization? (A) new products developed faster at lower costs (B)increased organizational coherence (C)more innovation (D) employee job satisfaction
5. A comparison of the marketing concept and customer relationship management indicates that customer relationship management (A) and the marketing concept are in fact identical. (B)turns the marketing concept upside down. The marketing concept emphasized that marketing was the most important function performed by a firm, but customer relationship management views management to be the most important function. (C)extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them, but exceeds their expectations over time. (D) attempts to improve profits by keeping quality high, while the marketing concept attempts to improve profits by a careful design of the promotional mix.
6. With respect to taxes, the sole proprietorship (A) pays taxes only if there are no expenses associated with the business. (B)pays taxes on the profits of the business at the same rate that corporations pay taxes. (C)pays taxes on the profits of the business, at the owner's personal tax rate. (D) is permitted to determine its own tax rate and schedule of payments.
7. Alice Wang, a CEO of Business Success Company, encourages employees to participate in the decision-making process but does not give them complete freedom to do as they like. What is her leadership style? (A) democratic (B)monarchial (C)laissez-faire (D) autocratic
8. Experts in operations management for service industry businesses stress (A) using records from accounting to determine what business to go after. (B)training employees to always adhere to only one way of doing things. (C)relying on one's individual operation as opposed to developing partnerships. (D) training employees to please customers by anticipating their needs.
9. The proven success of job specialization lies in the fact that (A) it adds efficiency to the business's operation by identifying tasks that some do better than others. (B)it leads to groupthink. (C)it is a detractor to others who are thinking about entering your industry because it successfully creates barriers to entry. (D) it avoids the pitfalls of division of labor, where workers become removed from thinking conceptually about the business.
10. Mike Chen, a sales manager, just finished reading some sales statistics comparing his company's performance to that of competitors. The statistics sumnarize a mass of raw figures into a few meaningful measures that Edwin will use to determine whether he needs to change his sales strategy. The statistics in the printout are (A) an example of how managers have a tendency to oversimplify by reducing complex issues into a few simple numbers. (B) data, while the raw figures used to compute the statistics are information. (C)information, while the raw figures used to compute the statistics are data. (D) less useful to Edwin than the raw figures would have been, since summarizing the figures necessarily reduces their accuracy.
11. When consumers calculate the value of a product, they (A) subtract the cost of production from the market price. (B)eliminate all nontangible elements that might affect their perception of the product. (C)look at the benefits the product provides then subtract the cost. (D) identify the variable and the fixed components of the product's benefits.
12. Rick is a human resource manager at a nonprofit. If Rick's organization is like most companies today, which of the following statements about his job is likely to be the most accurate? (A) Government laws and regulations concerning hiring, worker safety, pay, and unionization will make Rick's work complex and challenging. (B)Rick's job will be simpler in the future than it was in the past, because the percentage of new workers entering the labor force who are poorly educated and unprepared for work is slowly but steadily declining. (C)Most of Rick's time will be devoted to clerical duties such as processing payroll checks and keeping employee files updated. (D) Rick and his fellow human resource managers will be given complete responsibility for performing all human resource functions within the organization.
13. When managers work on creating conditions and systems to ensure that everything and everyone works together to achieve the organization's goals, they are involved in the _______function of management. (A) planning (B)organizing (C)controlling (D) leading
14. Which of the following is an example of a structural organizational change? (A) changing employee attitudes (B)purchasing new work equipment (C)changing work practices (D) changing managerial span of control
15. During the storming stage of group development, high levels of conflict__________. (A) increase group cohesiveness (B)are never a factor in group effectiveness (C)can contribute to group effectiveness (D) are necessary for group cohesiveness
16. Resource development is (A) the study of how society chooses to employ resources to produce goods and services and distribute them for consumption among various competing groups and individuals. (B) the part of economics that looks at particular markets. (C)the study of how to increase the amount of available resources and create conditions that will make better use of these resources. (D) the part of economics that looks at the operation of a nation's economy as a whole.
17. Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market? (A) product line (B)total product offer (C)product matrix (D) product mix
18. As a factor of production, the term capital includes: (A) Natural resources such as land and water. (B)Services provided by the government that enable businesses to be more productive. (C)Stocks and bonds issued by corporations. (D) Tools, machinery, and buildings.
19. Which of the following activities would be a part of the leading function of management? (A) Recruiting qualified workers to join the organization and assigning them to their proper position. (B)Examining a financial report to see whether the firm's profits are improving and taking corrective action if they are not. (C)Devising a new strategic plan to enter a new foreign market currently dominated by a competing firm. (D) Training and coaching workers to help them understand their job and perform it effectively.
20. A major part of the controlling function of management is to________. (A) correct performance problems (B)formulate strategies (C)structure an organization (D) set standards
21. TSMC and MediaTek have insourced for years to design and manufacture semiconductors in Taiwan. Insourcing (A) causes jobs to be lost to overseas competitors. (B)damages the Taiwanese economy. (C) helps offset the number of jobs being outsourced. (D) increases the number of jobs being outsourced.
22. Expenses a firm incurs for insurance, office salaries, and rent are classified as (A) general expenses on an income statement. (B)general expenses on a cash flow statement. (C)selling expenses on an income statement. (D) current liabilities on a balance sheet.
23. Undercapitalization refers to the problem of (A) insufficient start-up funds. (B)inadequate control of expenses. (C)undervalued capital stock. (D) inappropriate cash flows.
24. A common characteristic of most entrepreneurs is that they (A) possess a great deal of personal wealth. (B)have a high level of scientific and technical expertise. (C)have experience in running large, complex organizations. (D) accept the risks involved in starting and managing a business.
25. Which of the following statements about channels of distribution is most accurate? (A) Channels of distribution always begin with a manufacturer and end with consumers, and al ways have one or more marketing internediaries in between. (B)The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be. (C)Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer. (D) Channels of distribution always include retailers, but they may or may not also include wholesalers.
26. In order to transmit a message, the thought originating with the sender must be_______to symbolic form. (A) deciphered (B)encoded (C)decoded (D) expanded
27. According to Herzberg, job-related factors that motivated workers to work harder and more productively had one thing in common: (A) they were easy to explain and easy to measure. (B)they were related to job content. (C)they allowed more productive employees to receive higher compensation. (D) they focused on making the jobs performed by employees simpler to accomplish.
28. The process of setting up individual functional units of the business to do specialized tasks is called (A) departmentalization. (B)delegation of authority. (C)division of labor. (D) job specialization.

申論題 (4)

Section B. SHORT ESSAY. Write up your answers in English or in Chinese. 30% in total.
 1. With the growing threat of COVID-19 hitting the world full force, the prospect of having to work from home is becoming increasingly likely for a wide swath of workers. We have been witnessing that normal work patterns, modes of communication, and team dynamics have been disrupted. The increasing uncertainty and anxiety about the personal dangers from the epidemic and its impact on the economy will make the challenge of adjusting to these work changes even greater. What are the strategies that leaders can employ to ensure their teams continue to collaborate effectively and maintain momentum in the business? Provide at least three strategies and elaborate how each of them contributes to the desired outcome. (15%)
2. For decades, the Porter's five forces model of competition has dominated the thinking about business strategy. It describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses however that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. Read the following article adapted from Harvard Business Review (2016) and answer the given questions.
2.1. Based on the article information, identify the differences between pipeline and platform businesses? (5%)
2.2. Given such differences between pipeline and platform businesses, evaluate if the competitive forces described by Michael Porter still apply. (10%)