試題詳解

25. Which of the following statements about channels of distribution is most accurate?
(A) Channels of distribution always begin with a manufacturer and end with consumers, and al ways have one or more marketing internediaries in between.
(B)The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
(C)Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.
(D) Channels of distribution always include retailers, but they may or may not also include wholesalers.