10. Which of the following is an important lesson from the Tylenol crisis?
(A) Recall is the most important activity in a crisis.
(B) Customer satisfaction can increase brand loyalty.
(C) Value-based brand can restore public confidence and brand image.
(D) Good crisis communication with media is the most important key in crisis management.
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統計: A(0), B(1), C(1), D(1), E(0) #2852032
統計: A(0), B(1), C(1), D(1), E(0) #2852032