試題詳解

33) A US manufacturer of dessert products wishes to expand to Asia. However, the firm realizes that Asians do not like desserts that are as sweet as Americans. Thus, they feel it is important to adapt to local norms to succeed. Which of the following strategies would you advise this firm to use?
(A) Multinational strategy
(B) Global strategy
(C) International strategy
(D) Transnational strategy