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試卷:無年度 - ROBBINS英選14#95220 | 科目:研究所、轉學考(插大)-管理學

試卷資訊

試卷名稱:無年度 - ROBBINS英選14#95220

科目:研究所、轉學考(插大)-管理學

Conflicting Opinions (Scenario)
The two vice presidents of a company, Merle and Celine, were in a heated debate. Celine feels that the traditional form of marketing their company is using isn't working anymore and that loyal customers would stay regardless. She feels the company should alter its marketing strategy. Merle disagrees vehemently. He feels the company may lose its loyal customers if it adopts aggressive marketing tactics.
The battle between vice presidents is causing a stir in the organization. Some felt conflicts like this hurt the company and weaken the trust of employees and stockholders. Others felt that this conflict over marketing strategies was bound to occur eventually and may even help the company. They think it helps the company make better decisions. Some even encouraged the conflict as it could lead to better functioning of the company. 31. Those in the company who view the conflict over the marketing strategy as natural and inevitable have a(n) ________ view of conflict.
(A) human relations
(B) strategic
(C) interactionist
(D) conservative
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