試題詳解

Powerballs (Scenario)
Colleen invested a dollar in the Powerball Lottery and won $60 million. Subsequently, she decides to start her own business selling lawn mowers.

37. A business broker hears that Colleen is interested in purchasing a business and approaches her with an offer to sell her a company that owns a patent on a new roofing product and who installs this new roofing in the southwestern United States. If she buys this firm, she will be using a(n) ________ strategy.
(A) horizontal integration
(B) related diversification
(C) vertical integration
(D) unrelated diversification