申論題

(2) Please analyze the following paragraph by the concepts of management theories. What managerial implications might be obtained from 020 Model? (25 分)
 It's no secret malls have been sluggish in recent years, and the coronavirus pandemic has only made the situation exponentially worse. With retailers filing for bankruptcy and major department stores like Macy's announcing store closures, malls are growing increasingly desperate for tenants to avert a major vacancy crisis. So Simon Property Group, the largest U.S. mall operator, is negotiating with Amazon to convert vacant department stores into fulfillment centers. Clearly, there's lots to be gained for Simon if it continues to pursue a partnership with Amazon. But that relationship could backfire too. For one thing, it could anger Simon's existing tenants, many of which undoubtedly blame (or partially blame) Amazon for their own revenue struggles.:' And that could lead some retailers to not renew their mall leases when they come due. Furthermore, Amazon fulfillment centers won't draw customers into malls; quite the opposite -- they might turn shoppers away, especially if they wind up replacing beloved department stores. As such, Simon does need to proceed with caution when opening its doors to Amazon. Though the added revenue is an obvious draw, Simon shouldn't forget it's a mall owner, not a warehouse operator. If it alienates its core tenant base, as well as consumers who frequent its shopping centers, it could end up shooting itself in the foot. Still, when so many retailers are permanently closing their doors, you can't blame Simon for finding a more creative way to generate revenue. It's a model mall operators will universally have to adapt to, especially if the coronavirus pandemic continues to batter retailers. Simon may therefore not be in over its head so much as ahead of the game, and teaming up with Amazon right now could help it thrive at a time when malls seriously risk dying out.
(Source: MILLIONACRES by Maurie Backman - 30 Oct, 2020. Why Teaming Up with Amazon Could Be a Smart Move for simon PropertyGroup https://www.fool.com/millionacres/real-estate-investing/articles/ why-teaming-up-with-amazon-could-be-a-smart-move-for-simon-property-group)