10. In the international market place, _____ pricing adds international costs and a mark-up to the domestic manufacturing cost.
(A)dynamic incremental pricing
(B)export price
(C)target-return price
(D)cost-plus price

6. To speed adoption of a new product, the marketing team should: (A)discourage limited use on a "trial" basis (B)design the maximum amount of complexity into the product (C)ensure that features and benefits can be communicated or demonstrated (D)attempt to make a clean break with existing customer values

7. When brand loyalty has been established, _____________ will play less of a role as a purchase criterion. (A)promotion (B)service (C)product (D)price

8. Because of its complexities, ______ development presents one of the stiffest challenges for international managers. (A)local strategy (B)regional strategy (C)global strategy (D)transnational strategy

9. Which of the following is an appropriate statement? (A)the more perishable the product, the longer the distribution channels should be. (B)the less perishable the product, the shorter the distribution channels should be. (C)the more perishable the product, the shorter the distribution channels should be. (D)all of the above

11. Which of the following is true about etic and emic approaches to country analysis? (A)The emic/etic approaches cannot be applied to Asian countries (B)The emic/etic distinction is not useful in cultural studies. (C)An emic approach studies a culture from within; etic analysis is "from the outside." (D)An emic approach studies a culture "from the outside"; etic analysis studies a culture from within.

12. Import tariffs and quotas, nontariff barriers, export subsidies, and local content requirements are all examples of which kind of industry globalization driver? (A)market forces (B)cost forces (C)government forces (D)quality forces

13. Franchising is a source of intermediate entry mode. A business package will be given to the host country entity (franchisee) that will run the business in the host country. Which items will the business package contain? (A)Population (B)Country environment (C)Trade marks (D)Cultural issues

14. Project technique is an unstructured, indirect form of questioning that encourages respondents to project their underlying motivations and beliefs. Which of following techniques are not included in this method? (A)Picture Interpretation (B)Diary keeping (C)Third Person Techniques (D)Word association

15. Word of mouth is an effective way of marketing. Marketers can make increase word of mouth by: (A)Mail (B)Stop people on the street (C)Supply key people with product samples (D)Put posters up on walls

1. 單擺在等時性近似下，其擺動週期應為下列何者？ (A) (B) (C) (D)