3. A question that uses a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion is called ________? (A)a word association question (B)the semantic differential (C)a Likert scale (D)a multiple-choice question

1. The lesson that SRC (Self-Reference Criterion) teaches can be summarized as: (A)prior success and ethnocentrism can override the SRC. (B)a person's perception of market needs is framed by others cultural experience. (C)unconscious reference to one's cultural values is critical in global marketing. (D)unbiased perception is a vital and critical skill in global marketing.

3. A question that uses a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion is called ________? (A)a word association question (B)the semantic differential (C)a Likert scale (D)a multiple-choice question

其他試題

3. A question that uses a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion is called ________?
(A)a word association question
(B)the semantic differential
(C)a Likert scale
(D)a multiple-choice question