4.定價策略中,廠商基於主要對手策略、成本、價格、產品等因素,以設定自己產品價格,屬於何種策略?
(A)成本基礎定價法(cost-based pricing)
(B)消費者價值基礎定價法(customer value-based pricing)
(C)競爭基礎定價法(competition-based pricing)
(D)附加價值定價法(value-added pricing)
答案:登入後查看
統計: A(3), B(0), C(39), D(0), E(0) #3484113
統計: A(3), B(0), C(39), D(0), E(0) #3484113