6. To speed adoption of a new product, the marketing team should:
(A)discourage limited use on a "trial" basis
(B)design the maximum amount of complexity into the product
(C)ensure that features and benefits can be communicated or demonstrated
(D)attempt to make a clean break with existing customer values

2. In the exporting mode, it is important to form a contract between the two parties. The contract will ensure an agreement is met in the relationship the two parties. Please identify an aspect that the contract would not cover. (A)Payment arrangements (B)Size of firm (C)Duration of the contract (D)Delivery of goods

3. which is not the reason to building a global brand? (A)demand spillover among the countries (B)the emerging market of global customers (C)satisfying customer by customization (D)getting scale economies by standardization

4. _______________ refers to the ideas and perceptions that a culture upholds in terms of beauty and good taste. (A)Aesthetics (B)Geographics (C)Cybernetics (D)Techno-graphics

5. Suppose a company selling in various country markets makes statements such as "we know what the customer wants, and he or she will have to pay for it." This is an indication of a(n) ________ approach to setting prices. (A)polycentric (B)geocentric (C)ethnocentric (D)regiocentric

7. When brand loyalty has been established, _____________ will play less of a role as a purchase criterion. (A)promotion (B)service (C)product (D)price

8. Because of its complexities, ______ development presents one of the stiffest challenges for international managers. (A)local strategy (B)regional strategy (C)global strategy (D)transnational strategy

9. Which of the following is an appropriate statement? (A)the more perishable the product, the longer the distribution channels should be. (B)the less perishable the product, the shorter the distribution channels should be. (C)the more perishable the product, the shorter the distribution channels should be. (D)all of the above

10. In the international market place, _____ pricing adds international costs and a mark-up to the domestic manufacturing cost. (A)dynamic incremental pricing (B)export price (C)target-return price (D)cost-plus price

11. Which of the following is true about etic and emic approaches to country analysis? (A)The emic/etic approaches cannot be applied to Asian countries (B)The emic/etic distinction is not useful in cultural studies. (C)An emic approach studies a culture from within; etic analysis is "from the outside." (D)An emic approach studies a culture "from the outside"; etic analysis studies a culture from within.

12. Import tariffs and quotas, nontariff barriers, export subsidies, and local content requirements are all examples of which kind of industry globalization driver? (A)market forces (B)cost forces (C)government forces (D)quality forces