9. Which concept is regard to the worldwide use of a name, term, sign, symbol , design, or combination thereof intended to identify product of one seller and to differentiate themfrom those of competitor? (A)national brand(B)regional brand(C)global brand(D)international brand

12. Public and ethical issues in marketing need to be considered, as they may lead to negative consumer responses. Which is not a form of public and ethical issues? (A)Unfairness by taking advantage of less sophisticated buyers(B)The country the firm is comes from(C)Deception through misleading product claims(D)Invasion of privacy when personal information is released

9. Which concept is regard to the worldwide use of a name, term, sign, symbol , design, or combination thereof intended to identify product of one seller and to differentiate themfrom those of competitor?
(A)national brand
(B)regional brand
(C)global brand
(D)international brand

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